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2016 WAS A RECORD YEAR FOR TRIUMPH IN RETAIL SALES
Jan 19, 2017

With the wrap of December came not only a record-breaking month, but a record-breaking year overall in retail sales for Triumph dealers in North America.

Triumph North America breaks records in 2016 sales

Photo Courtesy of Triumph

Triumph North America has broken records in sales numbers for 2016 and look to continue this trend in 2017.

For the month of December, Triumph dealers literally smashed the previous sales record with retails up a stunning 39 percent over the previous December record and up a jaw-dropping 89 percent over December 2015.

Totals for the entire calendar year were more of the same, with overall 2016 retail sales in North America beating the market growth rate by more than 15 percent, eclipsing 13,000 units for the first time in history and easily shattering the previous annual retail sales record.

Looking back at 2016, it’s been a groundbreaking year for Triumph Motorcycles on many different levels.

The year started off with the largest new model launch in history, and Triumph dealers rolled up their sleeves and hit the ground running by introducing this incredible new product to enthusiasts across the U.S. and Canada by hosting an unprecedented number of grassroots-level consumer events in dealerships and off-site venues from coast to coast.

The results of these efforts have been nothing short of remarkable, with unit sales growth per dealership up more than 21 percent over 2015.

“There is no greater testament to the tireless work and outstanding brand representation of our dealer partners than seeing this kind of success on the sales floor,” said Matt Sheahan, COO of Triumph Motorcycles America. “We want to thank our dealers for their efforts and our new customers for joining the Triumph Family. We are looking forward to riding with you in 2017!”

The recently announced Bonneville Bobber, Street Scrambler, Street Cup, T100 and yet to be announced models will ensure a continued path of success and sustainable growth for 2017 and onward.

In order to keep up with this increased demand, Triumph is actively seeking new retail partners to grow its dealer presence in key markets.