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China 's Sports Radial Motorcycle Tire Industry There Are Eight Major Problems
Aug 31, 2017

China 's Sports Radial Motorcycle tire industry there are eight major problems
At present, after nearly two decades of rapid development, the Chinese Sports Radial Motorcycle tire industry in technology narrowed the gap with foreign counterparts, the entire industrial structure is more reasonable than before, but there are still many problems.
First, the output is large.
Domestic low-end Sports Radial Motorcycle tire products were significantly surplus, in a vicious competition state; high-end Sports Radial Motorcycle tire product shortage, the basic monopoly by foreign-funded enterprises (especially the original Sports Radial Motorcycle tires).
Second, small volume.
The Big Three (Bridgestone, Michelin and Goodyear) in the world Sports Radial Motorcycle tire 75 proportion is declining, from 43.7% in 2009 to 39.3%.
China to enter the world's top 75 enterprises more, the rapid development of the top ten enterprises are positive (Taiwan-funded) and the policy. In the top 75 ranking, although the Chinese mainland enterprises accounted for 29, Taiwan enterprises 5, but the total sales of low.
Third, the long-term strategic objectives are not clear.
Restricting the Chinese Sports Radial Motorcycle tire enterprises to become an international competitive enterprises is a major obstacle to the strategic planning capacity of enterprises; many Chinese Sports Radial Motorcycle tire business is not strong, one of the reasons is its lack of clear business Medium and long - term development strategy.
China's Sports Radial Motorcycle tire enterprises in the development of strategies, more or focus on turnover or profit and other financial indicators set, ignoring the strategic positioning of enterprises and how to achieve strategic objectives of the initiative.
Fourth, technological innovation is weak.
China's Sports Radial Motorcycle tire companies called the new products, new technology to imitate the main, not the true sense of innovation. In the extensive development, in the irrational expansion, technological progress and product upgrades are slow, is caused by the current Sports Radial Motorcycle tire industry, an important fuse.
Although the domestic Sports Radial Motorcycle tire enterprises in the local technology breakthrough, but in the overall technology research and development has not yet keep pace with the mainstream developed countries R & D pace in the high-end products is difficult to compete with the international giants.
Fifth, the management efficiency is not high.
From the perspective of economic management, the management efficiency of Chinese Sports Radial Motorcycle tire enterprises has yet to be improved. The key is to use effective management mode.
Sixth, the brand reputation in general.
Chinese Sports Radial Motorcycle tire product brand brand reputation is far less than foreign brands; the key is to improve product quality, improve product pass rate, improve customer satisfaction.
Seventh, advanced marketing means cited much.
At present, the Chinese Sports Radial Motorcycle tires marketing methods are divided into: direct sales, production directly on the large customers, agency operations, e-commerce and chain operations, and foreign advanced Sports Radial Motorcycle tire market, the gap is greater The
Although the domestic Sports Radial Motorcycle tires electric business sudden emergence, and actively layout online channels, but the Chinese Sports Radial Motorcycle tires electric business marketing is still in the initial stage or initial stage, therefore, its ability to guide consumers is weak, usually playing Price war, so that the industry in a vicious cycle.
Eighth, lack of talent pool.
China's Sports Radial Motorcycle tire business talent reserves, team building capacity to be strengthened; high-end talent, especially the lack of international management personnel.